Where Power BI ends, orchestration begins

Power BI was built for the people inside your organization. Reporting Hub is what you add when analytics and AI have to reach everyone else — with each audience scoped by your admins, AI held inside the boundaries they set, and a record of what everyone was shown.

Built on Power BI. Enhanced by BI Genius. Orchestrated by Reporting Hub.

The gap

Everything after the report is built

Power BI produces the analytics. Delivering them to people outside your organisation is a separate set of problems, and every one of them lands on your team.

A finished Power BI report is not a product. Between it and a customer sitting in front of it there is a sign-in, a tenant, a brand, a set of rules about what that customer may see — and now an AI assistant that has to be held inside those same rules.

Teams tend to discover this in order. The report is the easy part. The portal takes a quarter. Multi-tenancy takes another. Then the first regulated customer asks for an audit trail, and the AI question arrives on top of all of it.

  What Power BI gives you What still has to exist
The analytics Datasets, semantic models and reports Nothing — this part is done, and Reporting Hub uses it as it is
Somewhere to arrive A workspace, for licensed users inside your tenant A branded destination of your own, or a place inside your product
Identity Accounts in your directory Sign-in for people who will never be in your directory
Keeping customers apart Workspaces and row-level security, designed by your team A tenancy model that holds without per-customer engineering
Branding Microsoft’s shell Your brand, your domain, and a theme per tenant
AI for outside audiences Copilot, for signed-in internal users An agent scoped per customer before anyone is exposed to it
Evidence Activity logging aimed at internal governance A per-tenant record you can hand to somebody else’s auditor
Commercials Nothing — it is not a billing system Tiering, subscriptions and payments, if analytics is part of what you sell

Reporting Hub is the second column. The rest of this page is how it does each row.

The platform

One platform, three layers

Delivery, governance and intelligence are one system rather than three tools bolted together.

Power BI
The Analytics Foundation

Your existing datasets, semantic models, and reports — used as-is. Reporting Hub never asks you to rebuild or migrate what your team already created.

BI Genius
The AI Intelligence Engine

Native, governed AI included with every plan: explainable answers, admin-configured scope, and per-tenant agents working off your semantic models. Meet BI Genius.

Reporting Hub
The Orchestration Platform

The layer that decides who sees what, how far your AI agents can reach, and what you can bill for. Built to run at scale.

Control

What the platform governs

Access & Identity

Role-based access and Power BI row-level security, with Entra ID, Okta, and Auth0 SSO. Security & trust.

Governance & Oversight

Per-tenant assignment, admin-configured AI scope, and audit trails on every output. How governance works.

White-Labeled Delivery

Your brand, your URL, per-tenant theming. No development required. See real deployments.

Embedded Analytics

The same governed delivery rendered inside your own application. Embedded analytics.

Commercial Packaging

Tier it, price it, and bill for it. Subscriptions and in-app payments included. Monetize your analytics.

Microsoft Alignment

Built on Power BI, deployed in Azure, Microsoft-accredited — no Fabric dependency. Reporting Hub + Microsoft.

Getting started

From install to first customer

Deployment is a guided installer into your own Azure subscription, not a services engagement.

Nothing moves. Reporting Hub is provisioned alongside the Power BI you already run, reads the semantic models your analysts already maintain, and adds the delivery layer on top. There is no migration step because there is nothing to migrate.

Your first external customer

Most teams are through the install itself in about ten minutes.

  1. Install. The Microsoft-validated installer provisions Reporting Hub and its Azure services inside your own subscription.
  2. Connect Power BI. Point it at the workspaces and semantic models you already have. Nothing is copied, rebuilt or migrated.
  3. Create a tenant. Define the customer — their users, their identity provider, their theme.
  4. Assign their reports. Choose what that tenant can open. Your existing row-level security keeps applying per viewer.
  5. Scope their agent. Set what BI Genius may reach and address for them, before they have access to it.
  6. Invite them in. They sign in to your platform or your application — never to Power BI, and never needing a licence.
Cost

Flat tiers, unlimited external users

Pricing tracks the platform you run rather than how successful it becomes.

Reporting Hub tiers run from $199 to $999 a month, and every tier includes unlimited external users. Your customers authenticate against your platform or your application rather than against Power BI, so no viewer needs a Power BI seat however many of them there are. Only the people authoring reports still need a Pro licence, exactly as they do today. Compare plans.

The Microsoft cost that stays yours

Reporting Hub runs on a Power BI capacity inside your own Azure subscription — either a Power BI Embedded capacity (A or EM SKU) or a Fabric capacity (F SKU). One of the two is required, and Microsoft bills it to your subscription directly, alongside your Reporting Hub tier rather than inside it. What you do not need is an F64.

Because a capacity bills for compute whether or not anyone is signed in, Reporting Hub includes a Fabric/Embedded Capacity Manager that pauses it when idle. Evenings, weekends and holidays are most of the week.

Questions

Platform FAQs

Do my report end-users need a Power BI license?

No. Report end-users do not require a Power BI or any Microsoft license to view, access, or interact with reports — external users are unlimited on every plan. Only the content creators building and publishing reports in Power BI need a Pro license.

Does Reporting Hub replace Power BI?

No. Reporting Hub sits after Power BI and orchestrates what it produces — your datasets, semantic models, and reports are used exactly as they are. No rebuild, no migration, no re-platforming.

How does Reporting Hub deploy?

Natively inside your own Azure environment, through the Microsoft-validated guided installer — most teams are up and running in about 10 minutes. Start with a 30-day free trial, or choose the Guided Pilot Program for a supported rollout.

Do we need Microsoft Fabric?

No — but you do need a capacity. Reporting Hub runs on either a Power BI Embedded capacity (A or EM SKU) or a Fabric capacity (F SKU), deployed into your own Azure subscription and billed there by Microsoft. What you do not need is an F64. See where Fabric and Copilot fit.

How do our customers sign in?

Through your branded platform or your own application, using Microsoft Entra ID, Okta, Auth0 or any OpenID Connect provider. Customers never see a Power BI sign-in and never need a Power BI account.

Can two customers ever see each other’s data?

No. Each tenant is a separate construct with its own users, assigned reports and agent configuration, and your existing Power BI row-level security is applied per authenticated viewer on top of that. How governance works.

Can we embed this inside our own application instead?

Yes — that is one of the two delivery modes, and the platform underneath is identical either way. Use Reporting Hub as your customer-facing platform, or embed the same governed delivery in the product your customers already log into. Embedded analytics.

Does AI come separately?

No. BI Genius is included with every plan rather than sold as an add-on contract. Its agents are configured per tenant by your admins before any customer can use them, and inference runs inside your own Azure environment. Meet BI Genius.

What does it cost?

Tiers run $199–$999 a month, flat, with unlimited external users at every tier. The Power BI capacity is billed separately by Microsoft to your own Azure subscription. Compare plans.

Who is Reporting Hub for?

Any organization that delivers analytics outside its own walls. SaaS products that sell analytics as part of the product. Consulting and services firms whose reporting load grows with every client win. Regulated enterprises that need external delivery their compliance team can defend.
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