Your semantic models, datasets and reports are the source. Reporting Hub reads what your analysts already build and never asks them to work somewhere else.
Where Microsoft Fabric and Copilot Stop for External Audiences
Not an alternative to Microsoft — built on it. Power BI is our foundation. Azure is our deployment environment. The question isn’t Reporting Hub versus Microsoft — it’s what Microsoft natively provides for external intelligence delivery, and where the gaps are.
What gets added on top
Six things that only matter once your audience is outside your company.
One deployment serves every customer. Each tenant’s data, users, branding and AI configuration are kept separate as a property of the platform rather than something your team maintains in row-level security.
Customers authenticate through your branded platform or your own application using Microsoft Entra ID, Okta or Auth0. They never see a Power BI sign-in and never need a Power BI account.
A report reaches a customer only once an admin has assigned it to that tenant. What each audience can open is settled in configuration, before anyone outside is let near it.
BI Genius agents are configured per tenant before exposure — what each agent may reach and answer is set by an admin ahead of time, not approved answer by answer. See how.
Who opened which report, when, and what they asked the AI — recorded per tenant and exportable, which is the evidence regulated customers ask for.
A Microsoft-validated installer provisions Reporting Hub inside your Azure subscription. No third-party hosting, no data crossing tenant boundaries, AI inference included. Security and trust.
