Brian DeLuca

Co-Founder & CEO
Brian DeLuca is a co-founder and CEO of The Reporting Hub. As a seasoned expert in data, analytics, and business intelligence, Brian brings over 20 years of experience driving innovation and organizational success.

In 2016, Brian founded Shift Analytics, a company dedicated to empowering organizations through the effective use of Power BI. His work in this area has positioned him as a global thought leader in Power BI and business intelligence adoption, helping countless organizations across nearly every major industry and geography to unlock the full potential of their data.

Brian's extensive experience and deep expertise have made him a sought-after advisor and consultant for organizations looking to leverage data and analytics for strategic advantage. His ability to connect the dots between technology and business outcomes has led to transformative results for his clients, making him a recognized leader in the industry.

Brian's passion for data-driven decision-making and his commitment to advancing the field of business intelligence are evident in every aspect of his work. His leadership and vision continue to inspire innovation, driving the future of data and analytics in organizations worldwide.

Articles

Person working on a laptop with floating charts, graphs, and data visualizations in the background.
Data Security & Governance
Clock
8 minutes
Building Scalable Multi-Tenant Analytics with Power BI Embedded
Smiling man with short dark hair wearing a dark gray shirt against a blue background.
Brian DeLuca
Illustration of three people emerging from screens, each holding different types of charts including a pie chart, a line graph, and a bar chart, symbolizing virtual data collaboration.
AI Data Analysis
Clock
9 minutes
Power BI + Azure: The Ultimate Duo for Modern Analytics
Smiling man with short dark hair wearing a dark gray shirt against a blue background.
Brian DeLuca
Illustration of two women analyzing data charts on a large monitor and laptop with a man observing an AI brain graphic connected to data flow and network icons.
Business Intelligence
Clock
6 minutes
Will BI Tools Survive the Rise of Generative AI?
Smiling man with short dark hair wearing a dark gray shirt against a blue background.
Brian DeLuca
Four diverse people celebrating with a large golden trophy, surrounded by floating data charts and speech bubbles.
Analytics as a Service
Clock
7 minutes
How Design-First Analytics Win More Clients
Smiling man with short dark hair wearing a dark gray shirt against a blue background.
Brian DeLuca
Person analyzing colorful bar and pie charts on a presentation board, holding a magnifying glass and tablet, with a large light bulb and upward arrows nearby.
Power BI Embedded Analytics
Clock
5 minutes
Data Is the Product: Why Analytics Needs Better Packaging
Smiling man with short dark hair wearing a dark gray shirt against a blue background.
Brian DeLuca
Four people collaborate to assemble large colorful pie chart pieces with smaller charts and data tables in the background.
Business Intelligence
Clock
4 minutes
Why Role-Based Access Isn’t Enough in Modern BI Environments
Smiling man with short dark hair wearing a dark gray shirt against a blue background.
Brian DeLuca
Illustration of two people analyzing charts and data visualizations, one holding a magnifying glass and the other pointing at a chart.
Data Visualization
Clock
4 minutes
Human-Centered Design for Embedded BI Portals
Smiling man with short dark hair wearing a dark gray shirt against a blue background.
Brian DeLuca
Illustration of a laptop screen with warning signs, a crossed-out eye symbol, and a search bar, symbolizing data privacy and security concerns.
Data Security & Governance
Clock
5 minutes
Common Data Governance Mistakes and How to Avoid Them
Smiling man with short dark hair wearing a dark gray shirt against a blue background.
Brian DeLuca