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Build vs. Buy in the AI Era

Why custom embedded analytics got harder, not easier
  • AI changed the cost of writing software. It did not change the cost of owning it.
  • External analytics delivery is now two problems, not one: delivering the analytics, and governing the AI output that reaches people outside your organisation.
  • Build or buy is the wrong frame. The right frame is which layer you build, and which layer you should never own.
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A better way to deliver Power BI

Everything after Power BI

Reporting Hub™ sits after Power BI. It decides what each audience gets, what your AI agents are allowed to say, and what the audit trail records. BI Genius ships in every plan, and neither needs a developer.

External users, without the licenses

Individual users don't need a Power BI license to access, view, and interact with reports.

Turn-key solution

Accelerate embedded analytics delivery. Go live with Power BI Embedded in minutes, not months.

Multi-tenant

Create segregation and a customized experience for each customer — or a separate application environment per user group.

One platform, every audience

Tenant, role, or organization — each viewer gets their own version of the same platform.

Teams, clients, partners: they all sign in to the same branded platform and land on the content you've assigned them. Nobody has to build it.

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Your brand, top to bottom

Upload a logo, pick your colors, point it at your own domain. Your customers never see the words Reporting Hub. They don't see Power BI either, unless you want them to.

Customize branding

Pick a starting palette — every color ships editable.

Your logo
Drop an SVG or PNG
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Workspace / Executive Overview
Active Tenants
74
▲ 6 new
AI Queries Served
12.6k
▲ 9.2%
Governance Checks
100%
▲ on track
Time-to-Value
4 wks
▲ fast
AI Assistant Online

Which region grew fastest last quarter?

EMEA, up 18.4% — three new tenants onboarded in March.

What drove it?

Licence upgrades (+11.2%) and expansion seats (+7.2%). Shall I pin this as a tile?

Answered from your governed semantic model

Ask about your data…

Theming

An extensive range of theme options allows you to completely customize the application to match your branding and style.

Domain

It runs on your domain. Your customers bookmark your URL, not ours.

Personalize

Personalize your user experience in seconds. Create a custom experience and messaging for each customer with the option of co-branding.

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Microsoft Solution Accelerator Partner

Microsoft recommends Reporting HubTM

A trusted Microsoft Partner and recommended Power BI Embedded accelerator solution.

“The Reporting Hub, integral to our Microsoft Power BI Embedded solution accelerator program, revolutionizes how organizations deploy analytics. It significantly speeds up time-to-market by seamlessly integrating with existing authentication systems — delivering customized, multi-tenant user experiences while efficiently managing Power BI capacity and billing.”
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Ofer Ashkenazi
Microsoft · Principal Program Manager, Power BI Embedded
Reporting Hub featured on the Microsoft Partner Showcase
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Fabric capacities fully supported
Microsoft Azure
Automated deployment to your Azure environment
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Expedited delivery & scaling of Power BI Embedded
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Secure, multi-tenant data access and segregation
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Platform Reach

Running in 30+ countries

Reporting Hub governs what your analytics and AI send to people outside the building. No user limits, and nothing to rebuild. Read customer stories ⟶

30+
countries

One deployment, any region

See why they chose a better way to share Power BI.

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Multi-Language supported

Easily configure to the language of your choosing. Set up multiple languages for region-specific content.

Deployed in
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Users
300,000+
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Authentication & Security

Sign in with what you already use

Entra ID, Okta, Auth0, or any OIDC provider. Your directory, your MFA, your conditional access. Nothing is hosted by us, and AI inference stays in your tenant.

portal.yourcompany.com/signin
Your Company analytics
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Sign in with email

Native Reporting Hub authentication — managed users, invitations, and secure sessions out of the box.

Redirects toNo redirect
DirectoryManaged in the platform
PolicyBuilt in
Continue with Microsoft

Sign in with Microsoft Entra ID, under your own tenant's MFA and conditional access policy.

Redirects tologin.microsoftonline.com
DirectoryYour Entra tenant
PolicyYour Entra policy
Continue with Okta

Connect your Okta organization for enterprise SSO and centralized identity governance.

Redirects toyourcompany.okta.com
DirectoryYour Okta org
PolicyYour Okta policy
Continue with your provider

Standards-based OIDC for any compliant identity provider already in your stack.

Redirects toYour OIDC endpoint
DirectoryYour OIDC provider
PolicyYour provider's policy
Continue with Auth0

Bring your own Auth0 tenant for fully custom authentication flows and rules.

Redirects toyourcompany.auth0.com
DirectoryYour Auth0 tenant
PolicyYour Auth0 rules
Runs in your Azure tenant

No third-party hosting and no data crossing a tenant boundary, AI inference included.

Multi-factor authentication

Enforced by your own provider's policy, so there is no second one to maintain.

Row-level access controls

Power BI row-level security decides which rows each viewer can see.

Advanced controls & permissions

Role-based access, per-tenant configuration, and an audit trail on every delivery.

Every one of these is configured in the platform, not in code — and you can run more than one at a time.
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Learn:
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  • Cost Analysis
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